We are specialists in tagging, measuring, and interpreting the data provided by the digital environment. Web analytics is more than just a snapshot of what is happening in the present moment. It tells the story of the changes we have made on the website.
CONTINUOUS IMPROVEMENT SERVICE
At MarketiNet, we place great value on web analytics. We objectively measure results and make data-driven decisions.
Before we can analyze a website, it is necessary to carry out a series of actions that will help us successfully measure the marketing actions we undertake in the future.
WORKING MODEL
Your company
Tools for day-to-day coordination
Certified consultant
Specialized production team
Consultancy
Tracking
Activation
Tagging
Proposal
Configuration
Analytics
Google Analytics 4 (GA4) configuration
Google Analytics 4 is the new platform from Google for analyzing data from a website or an application. It replaces the previous version, Google Analytics Universal (GAU).
Events
Conversions
Content Groups
Audiences
Consent Mode
Custom Reports
IMPROVING CONVERSION RATE (CRO)
A comprehensive solution to increase the number of conversions
To improve the conversion rate of a business, we analyze the steps users take before converting and identify areas with potential for improvement.
After this analysis, we brainstorm and propose changes to enhance those steps. For this, we have a Usability/UX team in place.
ASKED QUESTIONS (FAQs) THAT SOLVE WEB ANALYTICS
Web analytics solves the doubts that arise in digital organizations
What traffic channel generates the most conversions?
What path does the user take until they convert?
How many days does it take for a user to make a purchase decision from their first session?
How do users interact based on the product category?
What is the behavior of users who complete a conversion?
Interactive Dashboards
We create interactive dashboards with Looker Studio. In this platform, we can combine different data sources: GA4, Google Ads, Search Console, Facebook Ads, LinkedIn Ads, and more.
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Cronos St., 63, 28037 Madrid, Spain
+34 917 12 34 20 
